Jump to content

Proper pronunciation of Heuer

Recommended Posts



I Love TAG Heuer and have a number of these reps. I'm especially fond of the Carreras and have 4, but also have a link 42, and an Aquaracer 500. I've also had several gens in past years. I have a 20 year old watch magazine that gives phonetic pronunciation for all Swiss watch brands.


It claims the proper pronunciation for Heuer is "Hugh-er"


My watch repair guy says the proper way for Heuer is "How-er"


Another friend who also collect the brand thinks it should be pronounced "Hoy-yer"


Is this one of those mysteries where no one know's for sure, or is there a definitive, correct way to pronounce the name?


I suspect that the best answers will come from one of the members in Germany or Switzerland, but I would appreciate any input at all.


If possible I would like to settle this question once and for all.



Link to post
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.


  • Create New...